PurpleDaisy is built on a foundation of minimal, privacy-respecting analytics. This policy explains how we handle cookies and site traffic measurement.
Cookies are small text files stored on your device when you visit a website. They help websites remember preferences, maintain sessions, and understand how visitors interact with pages.
This website uses only strictly essential cookies required for basic site functionality — such as maintaining your navigation session. We do not use advertising, marketing, or behavioral tracking cookies of any kind.
We use Vercel Analytics to understand how visitors navigate our website and which pages receive the most traffic. This helps us improve your experience and prioritise content. Vercel Analytics is privacy-friendly by design — it does not use cookies, does not collect personally identifiable information (PII), and does not track users across websites. The data collected is limited to: page views, referrer URLs, browser type, operating system, and device category. All data is aggregated and anonymised. No individual visitor can be identified.
We do not embed Google Analytics, Meta Pixel, Hotjar, or any other advertising or behavioural profiling scripts. Your browsing activity is never sold, shared with advertisers, or used to build a marketing profile.
Our native iOS applications — Meridian, Vela, and Lune — do not use cookies or any analytics trackers. They are local-first apps that process and store data exclusively on your device using on-device encryption.
Aggregated analytics data is retained for up to 12 months, after which it is automatically purged. You can configure your browser to block JavaScript-based analytics at any time. Since Vercel Analytics does not use cookies, standard cookie-blocking settings will not affect it — however, browser-level script blockers or privacy extensions will prevent the analytics script from loading entirely.
“We measure traffic to build a better product — but we will never identify, profile, or monetise our visitors. Your attention is not our product.”
The PurpleDaisy Team